Yesterday, at Cardiff Bay (this is starting to sound like a bad poem), I saw a great hand-written advertisement for boat rides. The ride lasts ”FULL” 30 minutes, it said. The word ’full’ was in bold type, caps, and double the size of all the other words, but then – no doubt subconsciously – s/he had put quotation marks around it, like s/he did not believe it him/erself. What wonderful integrity!