Even though the premiere of Matrix Reloaded is still a few weeks away, the publicity machine is at full steam. There’s the articles about upcoming summer blockbusters, the Wachowski brothers (about which nobody has anything to say, cos they’re secretive), and whatnots.

What interests me more is the product placements. I’ve seen at least televisions and mobile phones being marked by the upcoming movie. What’s even more interesting from a fiercely nationalistic viewpoint is that this time they aren’t going for Nokia, but for Samsung.

For those reading this in Finland, Samsung is a big player in cellphones here. Their GX-10, a camera-enabled flip-cover model is the phone this year. Does this mean that our (yes, I’m aware of the irony in that) Nokia is falling behind? Could it be?